All publicly traded companies are required by law to publish an Annual Report, detailing the financial status of the company over that fiscal year as well as milestones, progress reports and important news for the shareholders. Many companies choose to use these reports as an artistic expression of the orginizations identity and branding. However, Nike, a company known for its bold and attractive aesthetic, publishes a report that is bland, uninspiring, and unreflective of the type of company Nike truly is. I decided to redesign the Annual Report to make it more consistent with Nike's reputation of strong colors, eye catching graphics and pioneering design. This report is designed for web and in implementation would be interactive and dynamic.

Accompanying the report is a style and branding guideline which dictates various color schema, patterns and trends present within the report that can be applied to other aspects of branding and products.